Why Your Business Needs A Photoshoot or Content Creation Day
Business owners know that a digital presence is essential for sharing their brand. The possibilities are endless—from blogs to social platforms, to email marketing. But building an online presence takes time and effort, and between business responsibilities and day-to-day life, it’s tough to find time to create content. That’s why it’s so important to dedicate a day to capturing photos, videos, and ideas! But how can your brand benefit from a content creation day? Here are three key reasons why your business needs a day for developing brand content, and tips for how to make the most of your photoshoots.
Content Content Content! Get 3 Months Of Photos In 1 Day!
Professional content performs SO much better on social media. While it usually has to be supplemented with videos you or your team take, content days or photoshoots allow you to create a TON of content all at once that you can sprinkle throughout your feed over the next few months. The professional photos you take are great covers for Instagram, photos for blogs, and polished stories. By filming your content all at once, you can ensure that you have a consistent image across your website and social media platforms!
A Photoshoot Lets You Tell a Story Through Your Posts
If you have specific ideas in mind for your blog or social media posts, you can plan outfits and setups that tell a story. Depending on your brand’s focus, you can set up a desk space for some professional headshots, or showcase your products and space in a way that is unique to your business. Using photos that showcase you and your team makes your posts more personable for your audience. For instance, if your business focuses on a studio, it’s a great idea to get photos of how you use your space to share on your website. Customers can get a better feel for the atmosphere of your business by looking at professional photos and will be able to imagine themselves taking classes at your studio.
A Dedicated Photoshoot Keeps You Intentional About Your Brand
Committing to a content creation day makes you think about how you present yourself and your business. From the colors you use to the setting of your photoshoot, every element can be tailored to your brand. It’s a great idea to think about your outfits and backgrounds ahead of time and to make sure that they match the different dimensions of your brand. Consider what sort of mood you want for your photoshoot—do you want mostly photos of your space, your products, or of your team members? Be sure to make a list of shots that you want to get during the day—but also be open to taking all kinds of content! For instance, think about what holidays are coming up that are important for your business. How can you create content to cater to specific events?
A Content Creation Day is Perfect for Taking Videos
If you have a videographer during your content day that is ideal, but that’s not in everyone’s budget. But you can still take advantage of the photo shoot and take your own video! You can get fun clips to post on Reels, TikTok, and Pinterest while you’re at your shoot —sometimes right before or right after. Even if it’s not related to the rest of your photoshoot, think about trends you would like to hop on! Film now while everyone is dolled up so you can post even before your professional photos are ready. For instance, is New Year’s Eve coming? Grab a glass of champagne with your team and cheers away. You can take videos for any occasion to save and use later, your audience doesn’t have to know!
A Great Way To Professionally Show Your Personality
Some companies feel uneasy about showing their personality —because they want to show off the best versions of themselves. But usually, the best version of yourself is your REAL self. Let that come through in your photoshoots. If you are getting professional photos done—that is fabulous, set up a tripod and record you and your team during the shoot. It is fun behind-the-scenes content and if the photographer isn’t in it - it’s also great personality videos to use on your social media.
BONUS: 3 Things You Don’t Want to Forget To Bring To Your Photoshoot
1. A change of clothes or two
Different outfits can completely change the mood of a photo! Consider bringing both casual and professional clothes for different parts of the shoot. If you don’t want to bring multiple outfits, think about the accessories that you can include. Jewelry, hats, and jackets are great ways to add flair to your photos!
2. Personal items - mugs, note pads, books, favorite pens, headphones, mics, etc.
Including your own items in your photos lets your personality shine through! Think about what items you use every day with your business—your planner, notepads, books? Your favorite pen? Consider bringing some of your favorite items related to your brand to help stage a realistic, but curated atmosphere.
3. Industry-specific props
This is a great way to add themes to your photos that align with your industry. For instance, if you are a travel agent, you could include a globe, a boarding pass, or other travel-related items. These themed shots will complement niche blog posts and social content! If you are a studio owner, consider bringing dance shoes or exercise and health-themed items. The same idea goes for teachers—consider bringing rulers, books, or even an apple! Be creative and have fun with it!
At the end of the day - it’s FUN! Have a blast with your team and pamper yourself! A photoshoot is a place to let yourself be creative and celebrate your brand. Taking the time to schedule a dedicated content creation day helps to take the pressure off of your social media strategy. At the end of your photoshoot, you will have a selection of photos and videos that are perfect for your online presence. Your future self with thank you!
