How A User-Friendly Dance Studio Website Will Help Enroll More Students
Running any business is hard work and running a dance studio isn’t any different. Between managing students, their parents, coaches, and competitions it can sometimes seem like there isn’t any time left for anything else. But it’s so important to continue growing as students age out. Marketing is key if you want to attract more students, and a user-friendly website will make the marketing so much easier for you and your team.
Through this blog we are going to share 5 reasons why a user-friendly website can increase your student enrollment without too much additional work from your employees.
Sharing important information on your website allows parents to make decisions faster.
The tools used on a user-friendly website are so helpful and it won’t only make the process faster for prospective parents, but it will save your team a lot of time. The inquiry process for example: you could set up a well thought out form that requires parents to answer several questions ahead of time so you can easily see what classes their child should be placed into. You can also set up automated emails that let prospective parents know important dates, pricing, and other frequently asked questions. This will ensure they have all the information they may need prior to talking with you. This helps weed out parents who have conflicts or aren't expecting to make a financial or time investment all without your team having to make the calls.
Showcase your space.
A website is a very well thought out place where potential parents can see what your studio looks like. It’s your studio’s first impression so you want to make sure they have a good online experience before the actual in-person experience. On your user-friendly website, you have plenty of space to share pictures and videos of your business and performances. This allows the parents to picture themselves and their children there. Parents love transparency and this will make them feel more comfortable.
Get people in the door!
Since we’re always looking for time-saver tools, there’s nothing like being able to do things with a couple of clicks. By visiting your website, parents, students and/ or new students will be able to see right away what you offer and if it will be a good fit for them. Do you offer the style of dance they are looking for? Are you involved in competitions at a level they are ready to get involved with? What are your class sizes like? Do you offer individual coaching? This is the place where you can answer all their questions easily. If you can answer the right questions for potential parents it saves them time and they will appreciate it.
Show that you’re up to date.
Now, the design. Everyone loves a good and modern looking design. It makes you look trendy and up to date. Sharing your latest photos, tutorial videos and more can be a game changer. This may seem silly, but it tells parents you are active and you know what you’re doing - which they will appreciate. This is also a great opportunity to show of your social media platforms, awards you’ve won most recently, and a calendar of events if you have them.
Overall: STAND OUT!
Just like in a competition - you want your online presence to be the best of the best. Quality photos, easy forms to fill out, and the answers to frequently asked questions will go a long way in helping your studio shine compared to your competitors.
As a studio owner, you’ll see what a time saver this user-friendly website will be. Forget the paper sheet applications. You’ll see how these resources will grow your business and generate more revenue. Don’t waste any time. Show the world how well you can dance!
