Why Your Preschool Needs A Logo and More

Preschools need logos and branding too! 

But what is branding? It is a combination of things that define you as an organization! For example, your logo is a HUGE part of that, but so are the colors, the fonts you use, the style of photos and graphics you create, your mission statement, your values, basically anything that defines who you are as a group.

In this digital age of social media, it seems like a part of the job description to include branding in your business strategy. Social media driven companies, like small jewelry businesses or real estate brokers, or luxury fashion utilize social media platforms to show off their products or their properties/ locations,  but have you ever thought about incorporating branding and logos into your local preschool? Logos can become an integral part of your strategy to achieve more enrollments. Not only does it differentiate your school from others, it makes your school more recognizable in your community, it showcases your school’s values, it showcases your school’s personality through visuals, a logo is great for t-shirts, uniforms, letterheads, and overall, it helps define your brand. This is important because it will help your website and social media stand out! In this digital age it is not only suggested, it is imperative you incorporate your brand marketing into visuals for social media so that prospective parents can easily find you. Keep reading to see why it is so important to create a logo and defined brand for your preschool. 

Reason 1: A logo differentiates your school from others

Creating a logo and branding for your preschool differentiates your school from others. Many preschools don’t have branding, if yours does, it helps you stand out to potential parents. Especially in this digital age! Parents may check social media or website reviews first, so you want to make sure your school stands out from the clutter. Check out some branding logistics we utilized for Trinity Christian Preschool, here.

Reason 2: A defined brand makes your school more recognizable

A logo and branding makes your school more recognizable in your community! Your branding will be the beacon of your school- a logo and or mascot can make your school easily identifiable and may become a household name- exactly what you want for increased enrollment! Think about the stores in town you frequent every week. The local grocery chain, the independent coffee shop, your church, etc. You know what their logos look like! You want people to recognize your school or academy in the same way! It’s helpful when you send papers home with your parents. They will recognize your letterhead right away and know that paper is important. Or better yet, if you have a defined logo and are able to put it on a sign, that’s something current parents can proudly point out to other parents saying “oh that’s where our kids go to school!”

Reason 3: Showcases your school’s values

Not only will your branding set you apart from the rest of the preschools, it will also showcase your school’s values. Your branding can show if you are a Christian school as compared to a Montessori School or a public school, and so on and so forth. At The Digital Destination, we pride ourselves on website development to showcase your brand’s values! Check out how we can do this for you here. But they can be seen in a group’s logo as well. The Trinity Christian Preschool logo, for example, showcases the cross in both their main logo and their icon which shows right away that they are a Christian preschool. For some parent’s looking for a Christian preschool that helps them spot the school right off the bat. 

Reason 4: Showcases your school’s personality through visuals

Branding can also showcase your school’s personality through visuals. Some preschools might be more formal and require a uniform, your brand can be a part of that by utilizing more navy colors and strong fonts. Some preschools might be more relaxed and want to have a more playful vibe, your logo can reflect that in bright colors or whimsical fonts. The visual representation of the school’s branding will convey the type of school they are without words! 

Reason 5: Modern logos are great for t-shirts and letterheads

Last but certainly not least, it’s great for t-shirts/uniforms, letterheads, school signs, etc. If you come up with a great logo, you can add that to the kids’ uniforms to showcase your school wherever they may go. Picture this, a quick Starbucks run leads to a discussion with a fellow mom about your preschool and if you should send your kiddo there next! Not only is the logo great for the students’ uniforms, you can print it on tee shirts, sweats, hats, etc. for mom and dad! Merchandise with the logo and branding can make for a great school fundraiser as well as simultaneously raising awareness to your preschool! 

In Summary

Overall, defining your branding is important because it will help your website and social media stand out, but it’s more than just that. Consistency builds trust and community because it makes you seem more established in this industry! It also helps parents when making a decision on where they want to send their child because they can see who you are online and throughout town. So don’t delay on converting your preschool into a recognizable school, and in time, more parents may be more inclined to send their children to you!